In 1997 Bethany decided to expand her work into other major holidays. With an artist’s vision of creating unique, original, vintage-style folk art and holiday designs that are meant to enrich the holiday experience for generations, she traveled overseas to see if high-quality handmade designs could be produced at more reasonable prices. She worked with the factories for several years and taught the artisans the nuances of folk art style and vintage finishes. She was able to replicate her designs while maintaining the quality that her customers had come to expect. The company, Bethany Lowe Designs, was born. She now has two distinct lines: her one-of-a-kind or limited edition, very high-end collection of artist-made, original folk art Christmas and Halloween figures coveted by celebrities and collectors alike; and her “build a tradition” collection of vintage-inspired holiday goods which are more accessible to broader audiences.